Customer Relationship
Management entails all aspects of interaction a company has with its
customer, whether it is sales or service related; it starts with the foundation
of relationship marketing. CRM is a systematic approach towards using
information and ongoing dialogue to built long lasting mutually beneficial
customer relationship.
In today"s fast-paced, competitive business environment it"s
more important than ever to create and maintain long-lasting business
relationships.
Today,
Customer Relationship Management (CRM) manages business processes spanning
sales, support, and marketing creating effective customer interactions. Given
the purpose of CRM, the functionality is straightforward, and the benefits of
successful deployments clearly generate value and profitability for any company.
Great CRM solutions need to encourage users to interact with the application as
well as be in-tune with the business and IT cost-saving needs.
The
change from the profit orientation of a business to customer centric unit has
lead to the surge of CRM inculcation in the modern business scenario. Gone are
those days when a business was just a hub of wealth creation. These days it is
impossible for a business to survive, without being focused upon the needs and
expectations of the customers.
The
quick and easy access to the database of prospective customers brings along
efficiency in the business processes.
- Account & Contact Management
- Activity Management
- Contract Management
- Incentives & Commission
Management
- Opportunity Management
- Quotation & Order
Management
- Sales Planning &
Forecasting
- Territory Management
By
using CRM , an enterprise can
- Provide
better customer service
- Increase
customer revenues
- Discover new
customers
- Cross
sell/Up Sell products more
effectively
- Help sales
staff close deals faster
- Make call
centers more efficient
- Simplify
marketing and sales processes
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